One of the main purposes of designing and promoting any website is to boost conversions. There are some quick and reliable changes that you can implement in your website to make sales and boost conversions. Websites need to be aesthetically pleasing, informative, and easy to navigate. However, to boost conversions, it is important to go beyond the basics and implement SEO strategies that generate fast results.
SEO Strategy #1: Use Long Tail Keywords
This is an SEO technique that will help double the search traffic on your website. Once you have finalized the layout and structure of the website, you can start with informative and valuable content. Leverage visual tools and brand elements like a logo and images to grab the attention of potential customers immediately and increase engagement.
When it comes to the content on the website, all you need to do is use long and specific keywords. They may not have a high search volume but they can be quite useful in generating traffic. Hubspot suggests these tools for fining the best long-tail keywords:
- HubSpot Content Strategy Tool
- Answer the Public
- Keyword Tool Dominator
- Keywords Everywhere
- Google Trends
You can read more here: https://blog.hubspot.com/website/best-tools-to-find-long-tail-keywords
Longer keywords show you specifically what the users need when they search for something. More than ninety percent of searches on the internet today are for long-tailed keywords. Long-tailed keywords have a high search intent which is why you should target them so that you can make them specific to the actions you want your users to take on your website.
SEO Strategy #2: Add Keywords to Headers
When keywords are placed in headers, they provide context to search engine bots and tell them that your content fulfills the needs expressed in those search terms. At the same time, it is extremely important to not put keywords in headers where they do not fit or make any sense.
It must be ensured that no keyword stuffing is done. Google recommendations as well as user experience should be taken into consideration before any keywords are added to headings.
- The first you need to do is understand which keywords you would want to put in your header that represents the content of your blog.
- Secondly, you should try to find alternatives by using a keyword research tool.
- Lastly, try to use these alternatives and the actual keywords as many times as you can in the header without making it look redundant.
SEO Strategy #3: Use Different Media Types
By using multiple media types in your content, you can indirectly boost conversions. Instead of just relying on images to capture your message, try using videos, audio, gifs, and even eBooks. They will enhance the user experience as they tend to retain the attention of the viewer and will increase the time that they spend on your website as well.
Many businesses have started to use video marketing as an essential tool to grow their business. We use it too. You can check out our YouTube Channel Here. and this is because videos are quite successful in grabbing the viewer’s attention and communicating the brand message effectively. Just like video content, audio is also becoming a popular tool for marketing as it also helps to convince the listeners to buy a business’s product or services.
SEO Strategy #4: Insert Internal Links
The best way to rank on Google is to make users spend more time on your website. This is because Google does not only check how much time a user spends reading a blog on your website but also the time spent by a user on your entire website during one visit. You can easily increase this time by adding almost two to five internal links to your blogs.
The best way to approach this is by writing engaging and informative content in the first place. Once this is done, you should add links in it from other blogs on your website that are related to the topic of this particular blog. This increases the chances of the user having more valuable interaction with your content and it even signals to Google that your content is top-notch and of high quality.
SEO Strategy #5: Add Keywords in Alternate Text
Alternate text is the name for content that has an image description. It is used for making the image accessible for those who are visually impaired and is also supposed to provide context to users if the image does not load.
You can use this text to boost conversions by increasing your keyword ranking. This can be done by simply writing an easy-to-read and precise description of the image you are showing. You should then, come up with target and secondary keywords that can be added to the description. Make sure that the keywords make sense and fit the description well.
These SEO strategies have been tried and tested by many SEO experts and have shown amazing results that boost conversions. No matter what kind of content you post on your website, you can always make use of these tips. If you also want to get rapid SEO results without having to make complex changes in your strategies or content, these tips could be effective for you.
Does this seem overwhelming or you simply don’t have time to get this work done? Then give us a call. An initial consultation is free and we can talk about how our SEO and copywriting team can help you get noticed on the internet.