You need to get the word out about your church so that people in your community know what God is doing inside your local fellowship and so they feel like they are welcome to come and visit. If you’re going to use digital media to invite people to your church (and you should), it makes sense to spend your outreach budget where you can support the larger Kingdom work in your community while also telling the community about the great work that you are doing in your church every day.
Christian Radio is good for your church and good for the community!
Here are SEVEN reasons why Christian Radio is a great choice for your church outreach budget:
1) Christian Radio Reaches Out RIGHT NOW
I’m a marketing consultant and I specialize in Christian radio (among other things). According to our research, about 1/3 of Christian radio listeners are not yet believers, but they are using Christian Radio to find out about Christianity. Plus, an additional segment of Christian Radio listeners are believers who are not yet connected with a local church.
Christian Radio listeners who are not already going to church are the type of people who are very interested in finding out more about the local Christian community. They are often listening to the local Christian Radio station broadcast while they are deciding about the church they are going to visit on the weekend.
Christian Radio gives front-of-mind recognition for your church when the Christian community is ready to make decisions about where to worship on any given Sunday.
2) Christian Radio Reaches People Thousands of People at a Time All Over Your Community
Imagine being able to have 1 minute of time with 1000 people this week and have their undivided attention. How valuable would that time be!
Christian Radio is a truly mobile medium and it reaches thousands of people at a time. In a single minute of radio, you can talk to more people than you could ever call on the phone or talk to in person in a whole week. Imagine what you could do if you were to have 10 or 20 or 40 minutes of radio time every week!
Radio is on in the car, at work, and at play. Potential church members take the local Christian Radio station with them wherever they go and every church should take advantage of this asset to communicate with their community.
3) Christian Radio Communicates with Intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?
Christian Radio uses the actual voice of your pastor or church leader to talk to the community. People listening feel like they are getting to know your church even before they even come into the door. Christian Radio breaks down doors that can hinder people from being more involved in local churches.
4) Christian Radio Shines the Brightest in the Theater of the Mind.
Want a 100-piece symphony orchestra in your spot or an elephant or your church choir or a laughing child or a worship song?
With word pictures and emotion-evoking sounds, Christian Radio’s theater of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5) Christian Radio Eliminates Information Overload.
Radio is the most uncluttered medium. When your churches runs a spot on Christian Radio, it is the only spot that runs. You have the listener’s undivided attention for 15 or 30 or 60 seconds at a time. No other outreach tool cuts through the clutter better than radio!
6) Radio is the Most Cost Effective Medium.
- Newspaper rates are more expensive than ever before (even though circulation is down).
- Local TV ad rates are up as well and good video production is costly (even though local viewership is down).
Spots on Christian Radio are more affordable than ever before. PLUS: every dollar spent is also helping to keep Christian music (and often great Bible Teaching) on the air for our community to listen to at any time.
7) Christian Radio is an Active Medium in an Active Society.
People don’t read as much as they used to, but the still listen to the radio while they are on the go. Passive forms of promotion simply list service time or tell you where a church is located. Radio is an active medium capable of stirring emotion and creating tremendous interest for your chruch services.
Christian Radio is good for your church and it is good for the community.
I encourage you to call up and take out a spot package on your local Christian station. It is a smart use of church funds and it help to keep the gospel on the air 24 hour-a-day.