When “the cloud” first emerged, it seemed like an amorphous concept. Time has proven, though, that it’s a viable long-term innovation, and it’s not as esoteric as the name might imply. In fact, the cloud simply refers to any technology, website, or program that is housed on an online network rather than a local hard drive. This is an important distinction because it illuminates the truly innovative nature of the technology — it’s adaptable and mobile, which makes it great for small and medium-sized businesses. Learn more about how cloud technology has empowered businesses to innovate and how it can empower you, too.

Cloud Technology


Cloud Technology Produces Better Web Presence and Accessibility

One of the most common applications of cloud technology is building websites. Having a website is imperative for any business, but it’s especially important for small and medium-sized businesses that rely on local traffic in order to generate revenue. Best of all, when it’s based in the cloud, you can access your web files from anywhere.

According to research, there are over 5 million app downloads in a year — and you can easily use cloud-based technology to create a mobile application and join that number. A mobile app can introduce your brand to a completely new demographic and ensure that your existing customers are always up-to-date with the latest news.

Cloud technology is ultimately one of the most innovative digital improvements because it allows you to connect with customers, advertise your services, and leverage digital marketing to reach a wider audience. Whether you do so on a website, mobile app, or social media is up to you. Each of these platforms can be based in the cloud, and your business can benefit from the adaptability that this offers.

Cloud Technology

Cloud Technology Provides More Flexible Tools for Managing Operations

The cloud is important, too, because it allows businesses to manage internal operations more efficiently. Perhaps the most important tool for this purpose is effective accounting software. The last thing you want is an accounting program that is vulnerable to security breaches and cyber attacks. Basing your accounting software in the cloud can improve its security and accessibility.

A cloud-based accounting software can also be used to generate and send electronic invoices to your clients so that you never need to worry about whether you’ll get paid on time. Because it’s based online, you can access these invoices anywhere and anytime to ensure that they’re accurate and paid in full.

Organizational tools can help you manage receipts, too, for tax deduction and compliance purposes. When it comes time to file taxes, you don’t want to be tied to a single device where all of your data is stored. The flexibility and security that comes with cloud-based tech allow you to innovate from anywhere.

Cloud Technology

Lightweight Solutions to Common Business Challenges

The cloud may at first seem mystifying, but it’s an accessible solution to many of your business’s most pressing problems. With cloud-based technology, you’re in control of your business, including its online presence and internal operations. You don’t have to be confined to a single computer when you’re trying to access important files or manage company finances. Find out why a cloud-based accounting app is one of the best investments you can make for your business — and how it can inspire you to innovate.