The Baby-Boomer generation is a massive part of the American population and they make up nearly 26% of Yavapai County’s population.

If you are not currently reaching out to Baby Boomers, here are FOUR reasons why you may want to consider promoting your business or organization to this group:

#1 Nationwide, 10,000 baby boomers are reaching retirement age every day

According to the AARP, 10,000 baby boomers are turning 65 every single day, and this is expected to continue into the 2030s. This means that nearly seven baby boomers are turning 65 every minute. They are retiring and most of them have both time and discretionary income.

#2 Lots of baby boomers plan to work past 65

65% of baby boomers plan to work past age 65. Many Baby boomers are full of energy and they are able to join organizations, support non-profits and make significant purchases that they were not able to make during their younger years.

#3 Baby boomers are an entrepreneurial group

Despite the common perception of the millennial “start-up” culture, baby boomers are twice as likely as Millennials to start a new business. Furthermore, 45% of baby boomers consider themselves to be entrepreneurs.

#4 Baby boomers control more than two-thirds of the disposable income in the U.S.

According to a recent survey, baby boomers are projected to have 70% of all U.S. disposable income over the next five years. Not only that, but (nationwide) baby boomers will inherit about $15 trillion in the next 20 years. Surprisingly, AARP finds that this group is targeted by just 5%-10% of all marketing efforts.  This thriving market is barely touched by most businesses in our area!

Are you interested in learning more?

Contact me today and I’ll help to connect you with media resources that specifically target this demographic.

Mark Stafford
Creative Director