Growing your business during recession can be a challenge, but it isn’t impossible. If you’re flexible and adaptable, you’ll be able to take advantage of opportunities that arise during this time period. Here are some strategies to consider:

Focus on Providing Value

  • Provide a valuable service or product. If you’re in the business of selling things, consider what value your customers are getting from their purchase. Is it something they can’t get elsewhere? Or is there something unique about how you provide it that makes it better than what else is out there?
  • Provide a service or product that is unique. If consumers don’t know about the value of what you offer, then they won’t buy from you–even if what they’re buying does have inherent benefits for them! Make sure people know about these benefits through advertising and marketing campaigns so potential customers will be aware of them before deciding whether or not to buy from yours.* Provide higher quality than competitors’ offerings.* Offer lower prices than competitors’ offerings

Diversify your Customer Base

Diversifying your customer base is a great way to help grow your business during a recession. You can do this by adding new customers, products and services, markets and channels.

  • Add new customers: If you already have one customer base (e.g., remodeling contractors), try looking for other types of businesses that also need your services and who may be interested in what you have to offer (e.g., flooring contractors).
  • Add new products/services: If all of your business comes from one industry (e.g., retail) consider adding another product or service line that would appeal more broadly within the economy as well as across industries.
  • Add new markets: If all of your sales are domestic then consider expanding internationally into countries where there aren’t many competitors yet established.”

Expand your Product or Service Offering

One of the best ways to grow your business during a recession is by expanding your product or service offering. For example, if you’re a furniture store, you can offer more services like customizing furniture and installing it for customers. Or if you’re selling clothes online, offer free shipping to encourage people to buy more items from your store.

You can also consider getting into new areas that are related but not directly related to what your business does now; for instance, if you own an accounting firm and have been doing very well lately but notice that many of the businesses around town are struggling because of the economy (and therefore aren’t spending as much money on accounting), consider branching out into financial planning so that those companies have someone else they can turn too when they need help with their finances!

Then make sure people can find you instead of your competitors by pressing into a great SEO (Search Engine Optimization) campaign.  Our professional team love to optimize your business on the web.  Schedule an appointment here to learn more

Expanding Your Product Lines/Services Has Many Benefits:

It allows customers who are looking for something specific (like customizing furniture) find exactly what they need from one place instead of having multiple places around town compete against each other just because some people want something different than what everyone else has available locally.  Expanding your services makes it easier for consumers because there won’t be any confusion about where exactly their favorite types will come from anymore.  Instead these things will always be located somewhere close by no matter where home happens.

Be Proactive in your Marketing and Sales Efforts

You need to be proactive in your marketing and sales efforts.

  • Marketing: The best way to grow your business during a recession is by marketing it effectively. You will need to target the right audience, so that they become aware of what you have to offer and buy from you, instead of going elsewhere. This means that you need good data about who these people are and what they want from their experience with your brand/company/product/service etc., as well as having effective messages for them which resonate with their needs at this moment in time (and beyond).  It also means it is time to update your website and print material.  Ablaze Media is here for you when it is time to get that done.  Schedule an appointment here:
  • Sales: Once someone has become aware of what you have on offer through good marketing then it’s up onto yourself or someone else within the company who can sell them on making a purchase decision based upon how well matched up those two things are – meaning if there isn’t enough alignment between these two elements then chances are high that no sale will take place (or worse still – one bad experience could lead directly into another). Also consider starting a Google Pay-Per-Click campaign.  Our crew can help you manage your Google ads!  Schedule an appointment here:

Stay Flexible and Adaptable

The best way to survive a recession is by staying flexible and adaptable. You have to be prepared for change, so you can adapt as necessary in order to stay competitive. This may mean changing your business model or product offering, or even your marketing or sales approach. It may also mean changing who your customers are–for example, if there’s been an economic downturn in one area of the country but not another (or vice versa), then focusing on those areas where there’s more demand might help keep things profitable without having to invest too much effort into getting new clients.


As you can see, there are many ways to keep your business afloat during a recession. The key is to stay flexible and adaptable, so that you can respond quickly when opportunities arise. By focusing on providing value and diversifying your customer base, expanding your product or service offerings and being proactive in marketing and sales efforts, you’ll be able to weather any storm!