Pay Per Click Versus SEO

Pay Per Click on the search engine is the way many commercial enterprises begin their attempt to draw potential customers to their websites. As time goes by, business owners here in Prescott usually shift their strategy to SEO (Search Engine Optimization). Why is that?

What is Pay Per Click?

Pay-per-click (PPC) is the form of advertisement you find on search results page. You know, those ads at the top of the page when you are trying to find a product or a service on Google or other search engines? The marketing model is this: The advertiser pays a fee whenever a person clicks on the ad.

What is SEO?

SEO is an acronym that stands for Search Engine Optimization. SEO is a method of optimizing all your website pages, so they climb to a high position in the organic search results of search engines like Google. You might ask: “What are organic search results?” Organic search are outcomes decided based on a number of naturally ranking factors without the need for paid ads. These results are based on relevance to the internet user’s search query, incoming links, user location, device, and many other factors.


Pay-per-click can be an effective means of internet marketing. Yes, your ads will be on top of the page. However, there are two drawbacks with PPO.

  1. PPC is only advantageous for the short term. There is no cumulative effect.
  2. PPC can be quite expensive, because in order to keep your place on the page you keep paying, paying, and paying for each and every click.

The Holistic Approach

SEO is the holistic approach to digital marketing. By “holistic” marketing, we mean an approach which looks at marketing and all its parts and activities as single unit. A holistic strategy assigns a shared purpose to every function and person related to your business.

Short Term Versus Long Term

PPC can be a successful short-term solution. But SEO continuously builds and develops your content over time to bring you more and more business. Have you ever heard the catchphrase, “the gift that keeps on giving”? That describes SEO.

Powerful Statistics

A thoughtful SEO plan can yield a huge flow of traffic to your site. That traffic will continue to build as your business rises to the top and stays there. Overall, the organic SEO search results have a superior click-through rate than PPC ads. Studies have shown that SEO produces 53% of website traffic, while PPC brings only 27%. With the growing use of ad blockers by internet users, many viewers won’t even see your PPC ads. The “natural” approach, instead of ads, will also cause your business to look more trustworthy.

We Do Both

Pay Per Click Versus SEO – which it better? While we at Ablaze Media prefer SEO strategy over PPC. Our experts at Ablaze Media will help you develop either or both methods to grow your business. We also build websites that employ increasingly active SEO. Call us for all your marketing plans, including internet content marketing, print, podcast, and just about any other media. We will customize a package that will fit your budget. Ablaze Media works with businesses in Prescott and all surrounding areas, and remotely, anywhere in the world! Call us or text us at 928-460-3134.