If you’re trying to attract new customers or sell more products to existing customers, you might be thinking about running an ad campaign. You’ve probably heard that Google and Facebook both offer advertising services, but which one should you try? What is better? Is Facebook Ads or Google Ads better?

In this article, we’ll cover the pros and cons of each platform so that you can decide which one will work best for your business.

Overview of Facebook Ads

Facebook ads are a great way to reach your target audience. You can more effectively target your ads to specific demographics and interests, making it easy to reach different groups of people. For example, if you’re selling a product that’s popular with young men, but not women or older people, then Facebook will allow you to show the ad only on pages where there are lots of young men.

Facebook is also good for small businesses because it’s free! This makes it easy for any business owner who doesn’t have much money for advertising campaigns (or any at all) to advertise their products through Facebook Ads.

Overview of Google Ads

Google Ads is usually the best way to reach your target audience. It’s great for brand awareness, lead generation, sales and branding.  It can be a little more expensive.

It’s also very easy to use and has a powerful interface that lets you get started quickly with an ad campaign or experiment with new ads quickly.

Facebook vs. Google: Is Facebook Ads or Google Ads better?

  • Both Facebook and Google Ads are fantastic for lead generation, branding, customer acquisition and driving traffic to your website. They can also be used in tandem with one another to generate sales.
  • Both Facebook Ads and Google Ads have their pros and cons

Some people think that Facebook’s ad manager is easier to use than Google AdWords’ interface.  It integrates seamlessly with other marketing channels like Messenger bots or Instagram Stories so that you don’t have to go through the trouble of creating separate campaigns.  There are more targeting options available on Facebook than there are on Google (this will allow you reach more people who fit your ideal customer profile). The audience insights feature allows advertisers access into data-driven insights about their target audience which helps them create better ads based on what they learn from those insights.

However, Fakebook’s rules change a lot and what worked previously doesn’t always continue working.  Google has good customer service and more people search using Google than search using Facebook.  In general, Google Ads are better for advertising products people are searching for.  Facebook Ads might have a slight advantage for products people have not previously heard about.  There is also a slight advantage with Facebook Ads in the realm of ease of use for the do-it-yourselfer.

PPC Management Company

PPC (pay-per-click) management is a service that allows you to outsource the management of your paid search campaigns.  It allows you to focus on growing your business instead of spending hours every day managing ads. A good PPC manager will take care of all the day-to-day tasks involved in running a campaign, including keyword research, ad copy creation and optimization, landing page optimization and reporting.  Ablaze Media has several PPC managers on our staff!

When choosing an agency or individual who can help with your PPC management needs there are several things to consider:

  • Experience working with similar businesses in the same industry as yours
  • Availability (24/7 support?)
  • Pricing structure (hourly rate or flat monthly fee)
  • Free consultation before agreeing on what services they’ll provide?

Both are great options but one might be better for your business

Both Facebook Ads and Google Ads are great options for your business. But, one might be better than the other depending on what your goals are.

  • Generally, Google Ads is best for businesses with a higher budget because they allow you to target specific audiences based on demographics, interests, location and more.
  • Generally, Facebook Ads are better suited for businesses that have a lower budget as they allow you to target users based on their connections with friends or family members who have interacted with your page before (this is known as “social targeting”).


It really comes down to what type of business you have and what your goals are. Both Google Ads and Facebook Ads can be great options, but it’s important that you choose the one that will help you reach those goals with minimal effort on your part.