Your Prescott Area Small Business Needs a Website
There are so many costs involved with starting a new business. In order for your small business to
flourish, you will need to invest in things like office space, equipment, business cards, marketing
materials, employees, health care, advertising, and the list could go on and on. With all of these
expenses, you might be tempted to hold off on building a website for your business, or even decide you
don’t need one. That would be a mistake.
Word-of-Mouth Advertising -VS- a Professional Small Business Website
In a small town like Prescott, Prescott Valley, Chino Valley or Dewey, you might think that word-of-
mouth advertising would be enough. And, although person to person advertising is a very effective tool,
it is only half of the equation. The majority of consumers will not patronize a business with no website
or a poorly designed website. And nearly half of all small businesses in America do not have a website
set up.
That means that a professional, well-designed website could easily give you a leg up on your
competition.
Most small business owners don’t have the time to figure out how to get a website up and going. If it
was simply choosing a template and putting in your contact information, you could set that up on your
own and get back to what you’re good at – running your small business. Unfortunately, in today’s digital
age, there is so much more to a website than that. You have to consider SEO, keywords, analytics,
servers, security, social media presence and so much more. It can be overwhelming.
Currently, 97% of all consumers go online to find a business. The fact is, if you are a small business
owner in the Tri-city area, you need people to be telling their friends about you AND you need an
effective website.